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GREENWASHING

In recent years, an increasing number of phenomena have been described as "greenwashing, pinkwashing or leanwashing". The term "greenwashing" refers to a kind of tool for companies to convey an environmentally friendly image without there being a sufficient basis for doing so. Pinkwashing is used when companies show solidarity with the LGBTIQ movement for marketing reasons.

LGBTIQ movement for marketing reasons. And leanwashing, when unhealthy food is sold as healthy. All of these terms have one thing in common: they are a legal

gray area - legally speaking, they are not lies, but merely distractions and deliberately misleading. Consumer studies from last year show that 40% of products that advertise with BIO, ÖKO, NATURSTROM ect. do not deliver what they promise*. There are no consequences for the companies.

The two artists ask themselves whether greenwashing has not long since become a social problem.

The behavior of the corporations also expresses the attitude of the civilian population.

Are we subconsciously adapting greenwashing into our private lives? The installation picks up on April 2020, when people around the world stood on

stood on their balconies and applauded care workers for their grueling work. But there was nothing more. Neither have

working conditions have changed since then, nor has the pay scale been adjusted.

Is greenwashing perhaps a morally ambiguous process, but one that benefits everyone involved? A round of applause for a clear conscience?

Individual Exploring Abandoned Underground Space With Art Installations at Dusk
Person Engaged in Creative Exploration Amidst Colorful Displays at Artistic Exhibit.jpg
SvenSaArtists Exploring Abandoned Underground Tunnel With Colorful Installations During Daylight Hours
A person stands with their back to the camera, capturing a moment of an artistic installation in a dimly lit environment. Colorful, translucent dresses hang suspended in the air, merging creativity with ethereal light. The atmosphere is enhanced by a faint mist, creating a dreamlike quality. Other visitors can be seen exploring the installation, each engaged with the vibrant display. This immersive space invites curiosity and reflection on art and its interplay with light and color. Installation by Sven Sauer.
An artistic display showcases transparent dresses suspended in a minimalistic indoor gallery. Each dress is adorned with an assortment of colorful balloons that peek through the clear fabric, creating a whimsical contrast. The setting is illuminated by soft lighting, enhancing the ethereal quality of the garments. The overall atmosphere invites viewers to reflect on themes of identity and expression in contemporary art. Installation by Sven Sauer.
A translucent dress draped over a mannequin showcases vibrant balloons hidden inside, contrasting sharply with the desolate, rustic backdrop. Soft light filtering through the arched entry enhances the scene's ethereal quality, highlighting the dress's details and the balloons' playful colors. The setting hints at abandonment, with weathered walls evoking forgotten beauty, inviting viewers to explore the intersection of fashion and art. Installation by Sven Sauer.
A set of protective gear including a respirator and a transparent suit hangs on a clothes hanger, illuminated by bright lights from behind. The colors of the inner layers of the suit are visible, showcasing hues of green and pink. This setup highlights the importance of safety measures in environments where hazardous materials may be present, emphasizing both functionality and visibility in protective clothing. Installation by Sven Sauer.

CREDITS

 

Installation: 

Sven Sauer

CAROCORA

 

Sound:

redshift by michael-vignola

​

Photos by Carsten Beier

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