GREENWASHING
In recent years, an increasing number of phenomena have been described as "greenwashing, pinkwashing or leanwashing". The term "greenwashing" refers to a kind of tool for companies to convey an environmentally friendly image without there being a sufficient basis for doing so. Pinkwashing is used when companies show solidarity with the LGBTIQ movement for marketing reasons.
LGBTIQ movement for marketing reasons. And leanwashing, when unhealthy food is sold as healthy. All of these terms have one thing in common: they are a legal
gray area - legally speaking, they are not lies, but merely distractions and deliberately misleading. Consumer studies from last year show that 40% of products that advertise with BIO, ÖKO, NATURSTROM ect. do not deliver what they promise*. There are no consequences for the companies.
The two artists ask themselves whether greenwashing has not long since become a social problem.
The behavior of the corporations also expresses the attitude of the civilian population.
Are we subconsciously adapting greenwashing into our private lives? The installation picks up on April 2020, when people around the world stood on
stood on their balconies and applauded care workers for their grueling work. But there was nothing more. Neither have
working conditions have changed since then, nor has the pay scale been adjusted.
Is greenwashing perhaps a morally ambiguous process, but one that benefits everyone involved? A round of applause for a clear conscience?
CREDITS
Installation:
Sven Sauer
CAROCORA
Sound:
redshift by michael-vignola
​
Photos by Carsten Beier